As hard as it may be to admit it, we’ve all become cynics at some point when we come upon a deal or offer that sticks out from others. Whether it’s a product or service, I can safely say even I step back and begin to try and poke holes in it to get to the “real truth.” That alone is a sad commentary on how media and marketing has tainted us.
Having said that, I’ve found that if you embrace this thought, “too good to be true,” and look at it from the perspective of your customers, wouldn’t that be the ultimate marketing advantage? What if we all could run our businesses where what we do literally has people stopping and asking themselves that question? As I see it, that would be pretty incredible. (That is, only if you deliver on your promise) Talk about customer loyalty…think about the impact it would have on the viral nature or shock value we have all grown to appreciate.
Wonderment and surprise are lost emotions in marketing. We are all so busy trying to push numbers, shock people into action, or “out market the next guy” that we’ve forgotten the simple beauty and power of providing something that will make people smile. Cause them to feel excited. Genuinely have them step back as if they discovered something no one else knows about.
We took that into consideration in a very big way when developing our services at MODsocket. Starting with giving people their very own marketing consultant to guide and manage their marketing for only $50 a month. We hear it every day. Excitement, wonderment and complete joy in the voices of our customers. These are businesses that had mostly given up on the hope that they could ever effectively market themselves at a price point that wouldn’t kill their business. We give them not only hope, but a constructive and strategic roadmap they can embrace and implement. And every step of the way, we provide “best-in-class” products and services that prove our approach is more than mere words. We deliver hope, excitement that feeds entrepreneurs, and leadership they can put their arms around.
Think about what you can do in your business to have customers say, “This seems too good to be true.” And watch what happens.