Okay, small businesses actually know a lot.
But chances are, you might not realize the real benefits of creating a strategic marketing plan. (Don’t stop reading quite yet, it’s about to get really juicy) I’m not talking about launching email campaigns or social media or any other tactic for that matter. I’m talking about a solid, strategic marketing plan. Let me explain.
Let’s say you own a dry cleaner. There’s a good chance that when you started it, you never really challenged yourself with any short-term or long-term goals. Like, “where do I want my business to be in 3 or 5 years?” Or, “why am I really doing this, and how can I get the most out of this life choice?” Oddly enough, that’s where marketing plays it’s most critical role. Why? Let me explain.
If you want to be “THE” dry cleaner in your area of town VS expanding your business into say, a franchise all over the state, you need a marketing plan that reflects each of those goals and directions. I would market you totally differently for each scenario. Marketing is going to underscore your chosen pathway and develop the most prudent, efficient way to present your brand in just the right way to facilitate each direction. Put more simplistically, “The Finest Dry Cleaner In North Dallas” VS “There’s Always An ACME Dry Cleaner Just Around The Corner.”
Pretty cool huh?
Small businesses already know how critical marketing is to their success, it just turns out that it’s actually a much bigger driver to your end goal than you probably thought. So at modsocket.com, we start by talking to you and listening, discovering your “whys and why nots” to then create for you a free marketing plan, full of strategic steps to make your goals attainable. You see, marketing isn’t just trying to get customers with promotions. It’s the backbone to your overall business plan.
Register today and let one of our consultants speak to you at no charge and create a solid, executable, affordable marketing plan at no cost. It’s a no-brainer folks. You own a business, your not getting where you want to get fast enough….it’s very likely the result of having no marketing blueprint.
Give us a try today.