So, we all know marketing is important.
But here’s a thought that is overlooked far too often. You work hard to establish a solid customer base, right? There’s nothing better than a loyal customer. So why do we lay awake at night, scheming and wondering how we can market to get new customers using this tactic or that? Because it’s the way our brains are wired.
Quite frankly, our contact to our potential new customers already look us in the face every day they visit our stores. It’s our current customers! There isn’t a better, stronger, more reliable marketing source than the people who already love us! So how can we turn their love for us into additional sales? How can we make them “disciples” of our brand?
It’s called a referral program.
Yes, that’s actually the fastest way to grow your customer base by rewarding them for bringing you new customers, and also rewarding the people they pull in at the same time. Not only is this a true test of their loyalty and commitment to your services, it’s without a doubt the most cost-effective way to grow. Be clever, incentivize these folks in a way that adds genuine value while also allowing them to sample what you do best!
At MODsocket, we have partners who have incredible referral program software that utilizes social media and creates a campaign that works like gangbusters. When you work with your personal marketing consultant at MODsocket, this is just a small sample of the fresh, customized thinking and leadership that will get you on track with your marketing big time. Tell your friends!