I’ve touched on this before, but I wanted to revisit this idea.
It’s easy to become “programmed” in many aspects of our life. We are so conditioned, that often times, there is very little genuine surprise left in our daily activities. Especially when it comes to our businesses. I thought it might be a good idea, being a business owner, to challenge other business owners to take this next weekend, and come up with a way you can add surprise back into what you do or offer your customers and clients.
If your business sells goods to customers, provide an element of surprise not just by discounting things, but by servicing those customers differently. Put out coffee and donuts, carry their bags to their cars, ask them for input as to how you can be better for them. This notion can take many forms, and only you can draw boundaries for what you can or can’t pull off.
If you run a business that doesn’t directly face consumers, come up with a way to touch your customers like you haven’t before. Do a survey asking them how they feel you can be a stronger partner to them. Who doesn’t like to be asked to help someone be better? There are several free online services to do that. Surprise breeds curiosity and builds loyalty. It’s infectious. The point is, we can all do a better job of adding some personal surprise back into our lives and businesses. And typically, it’s the small things that provide the greatest impact. In return, you keep customers longer, inspire them to talk about you unsolicited to others, and just have more fun.